Steph Curry signs 10-year shoe deal with China's Li-Ning
<p>Curry, 38, revealed the deal on social media and called it<strong> "the partnership of a lifetime"</strong> that will include global expansion of his Curry Brand, basketball products, a golf line, leisure clothing, and the ability to sign other athletes to his brand.</p><p><strong>"This is bigger than a show deal, bigger than a signature series,"</strong> Curry said in a video, saying Li-Ning will deliver<strong> "sneakers that I believe in that will continue to deliver at the highest level."</strong></p><p>Other Li-Ning athletes with their shoes include Dwyane Wade and Jimmy Butler, Curry's Golden State Warriors teammate.</p><p>Curry had been a partner with Under Armour for 13 years before the split and had worn various brands through the NBA season.</p>